RHIG
Project Details
Restaurant & Hospitality Investment Group (RHIG) is a chef-driven business committed to sustainability, community engagement, and hospitality. Their previous logo, featuring a lion icon and rigid typography, felt outdated and lacked versatility. They needed a modern, streamlined identity that better represented their diverse restaurant portfolio.
Solution
Given the length of the company name, I developed a bold, typographic acronym (RHIG) as the focal point of the new logo. This clean, circular badge design ensures flexibility across various branding applications while maintaining a strong, professional presence. The updated identity moves away from the literal and embraces a universal, contemporary aesthetic that resonates across all hospitality and culinary ventures.
