Nauti Pets
Project Details
Nauti Pets, a coastal-themed pet grooming, natural food, and supply store, approached Kromberg Creative to redesign their logo for a fresh, modern look. Their original logo featured intricate imagery, including a dog, a nautical rope, an anchor, paired with a playful font. While all the elements and the overall concept aligned with their brand vision, the overly detailed design created challenges when adapting it effectively across various platforms, marketing materials and social media.
Solution
To address these challenges, I simplified the design while retaining its nautical and playful essence. The new logo features a dog’s face peeking through a circular life preserver, creating a clean, iconic visual true to the coastal theme. This approach enhances adaptability and ensures brand recognition.
To complement the graphic, I chose a serif font to add sophistication while maintaining the logo’s approachable and playful personality. The result is a refined brand identity that balances simplicity and charm.
